WordPress

WordPress for Email Campaigns? Opt for MailChimp, Constant Contact, or Aweber

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You’ve built an amazing WordPress website, created a social media marketing strategy, and are now eager to build a mailing list to connect with your customers via regular email newsletter campaigns.  You love WordPress for managing your website’s content as well as countless other bells and whistles, so you assume it’s also the best tool to manage mailing lists, newsletter templates, and marketing campaigns.  However, in this instance, your best approach is to stick with the folks who specialize in those functions, specifically a professional email marketing service such as Mailchimp, Constant Contact, or AWeber.

What Are WordPress Plugins?

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The purpose of a Content Management System, such as WordPress, is to give users the ability to build a custom website without needing to program it from scratch. WordPress itself provides a foundation of basic functionality for a simple site (user management, basic pages, a blog, comments, etc.), and a theme provides the look of … Read more

UX Laws that can Improve Your WordPress Site’s Overall User Experience

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As the world becomes more screen focused, the amount of energy put into crafting a smart and thoughtful user experience becomes more important. The overall User Experience (UX) is the design of the information organization and architecture, and the User Interface (UI) is the visual elements and design. There are many UX design principles that … Read more

WordPress and Salesforce Integration

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WordPress Salesforce Integration Portland

Salesforce is the leading customer relationship management (CRM) platform for businesses and non-profits and WordPress is the leading content management system (CMS) in the world, so it only makes sense to leverage the power of both of these outstanding platforms together by using your website to collect and manage incoming customer sales leads.  There are a number of different methods to achieve this.

The Gutenberg Controversy – A New WordPress Editor

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The WordPress Editor Controversy “I fear that we’re on the cusp of a disaster that will forever fragment the WordPress community and start the slow decline of WordPress as the content management system of choice.” –Scott Bowler Remember Gutenberg? It’s the new editor for WordPress, slated to be integrated into version 5.0 (currently 4.9.8). Gutenberg … Read more

Using the Eye’s Scanning Patterns on the Design of Your WordPress Site

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Recent studies show that people are more likely to scan your WordPress site rather than going through each block of content one at a time. Thankfully, there are ways in which good design can use the eye’s natural scanning patterns to guide them to the most important elements. A 200 site study has found noticeable … Read more

Synchronize WordPress User Data

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There are a lot of scenarios where you might find yourself wanting to synchronize WordPress user data with an outside source. You might have a database of employees and any time a change is made to their contact information or position in your organization, you’d like those changes to be applied to your company’s website. Or perhaps … Read more

WooCommerce Customer Engagement

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Website visits and WooCommerce customer engagement are without a doubt essential for your growing your business.  But blanket email blasts and re-marketing campaigns are only part of the solution. You can’t be certain your email blast will be relatable to every member of your segmented email marketing list.  Advertisement campaigns and user tracking help, but … Read more

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