Joel Hatmaker 
We’ve explored platform choice for Magento and other e-commerce sites before. There is a plethora of choices and we will examine the most popular and feature rich e-commerce platforms and other options. Watermelon Web Works does a lot of work with Magento and Magento 2, but occasionally we do get questions related to another big name … Read more
Optimization for a Magento 2 site is critical for improving sales or conversions. Any area of a Magento site that loads slowly will correlate to a drop-off in visitors, and ultimately a drop in revenue. Magento 2 is a complex eCommerce engine, so sometimes it can be difficult to pin down where problem areas are. … Read more
Website visits and WooCommerce customer engagement are without a doubt essential for your growing your business. But blanket email blasts and re-marketing campaigns are only part of the solution. You can’t be certain your email blast will be relatable to every member of your segmented email marketing list. Advertisement campaigns and user tracking help, but … Read more
If you are looking to build a powerhouse eCommerce site, you would certainly do well to harness the power of Magento 2. Built for scalability and custom implementation, with hundreds of marketplace addons ready to architect your site just how you need it, it is no wonder that Magento has risen from the masses to … Read more
Here at Watermelon, we regularly work with Magento (or WordPress) projects starting from the ground up by estimating project costs, implementing Content Management System (CMS) solutions, creating and deploying site designs, and working with product, customer, order, and content data for a variety of eCommerce, membership-driven and boutique web sites. Magento and WooCommerce are favorites … Read more
Magento 2 and Magento Multi Store are powerful eCommerce software solutions, with versatile catalog configurations, great community integrations, built in turnkey tools like upsells, cross-sells, pricing rules and coupon codes, and powerful security features. It is also a perfect e-commerce system for a business with a multitude of brand, customer roles and language requirements. Magento … Read more
Are you running a WordPress site that requires a secure user area with protected content? Do you have private content that only members of your association can access? Do you provide a fee-based business that has need-to-know documentation for your clients? WordPress doesn’t provide this feature by default, but it does provide user role access … Read more
WooCommerce is the de facto standard in getting an eCommerce setup quickly with a WordPress environment. Like all eCommerce solutions, it does have it’s own learning curve, and for very specific customizations you will need a web developer to assist you with some heavy lifting. That’s why it is always impressive when a plugin comes … Read more
In April of 2015, Google made a huge decision to boost rankings for mobile friendly web sites. This meant that web designers and developers everywhere had even more pressure to adopt mobile friendly design practices, so that their web site deployments would meet this requirement and thus improve their clients’ web presence. Watermelon Web Works … Read more
Images are indispensable rich media for a website, no matter the content: news, eCommerce, blogging, social networking, etc. Unfortunately, today’s standards of site speed and search engine ranking prioritize load times alongside quality content. And if you have to compete with another content provider, but your site load speed is abysmal, search engines will punish … Read more
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