Google Analytics is the default choice for tracking traffic on your website. If you want your site to rank on Google’s search results, you really can’t go without it. It’s free, easy to use, and easy to install. It’s so easy to install, in fact, that there are countless WordPress plugins designed just for that. But with so many choices, it’s not always clear how to set up Google Analytics the right way.
Many business owners think Search Engine Optimization (SEO) is a one-and-done thing. You do the work to optimize your site, and then Google does the rest. Now that sounds like a pretty sweet deal, but the problem is it’s not true. If you are interested in improving your SEO for your WordPress, Magento, or other website, read on!
If you’re a website owner, you’ve probably heard the term SEO. You might even know a little bit about it. Or maybe you don’t understand SEO at all. If you fall into the latter category, this post is for you. This article isn’t going to give you everything you need to make you an SEO master. Rather, it will provide you with the most basic overview that will give you enough information to start learning more and asking the right questions.
With the new year comes the opportunity for a renewed and better you. So too is the opportunity for a new and better WordPress website. Use the following as a checklist for the new year (or anytime) to ensure your website is in tip-top shape.
As your WordPress website evolves over time it is inevitable that you will remove old pages, rename pages, and add new pages. This is especially true when completing a redesign project or content restructuring. Another common instance we see this occur is when an organization grows, changes the business model, or merges with another organization. When this happens, you need to take special care to ensure that any page URLs that were removed or changed are properly redirected to an existing page, otherwise your site will generate what are called ‘not found errors’ until search engines like Google fully re-index the site (which can take some time). Also, any links back to the site you or others posted on social media, online directories, or via other site’s blog comments which no longer exist will return that same dreaded ‘not found error’. These external links, called ‘back links’, are especially important for search engine optimization (SEO) not to mention user experience (linking to a ‘page not found’ as a first impression of your website is far from ideal). Oh, and those ‘not found errors’? Too many of them can have a negative effect on SEO too.
Google Analytics is one of the most popular Analytics platforms out there, allowing site owners to monitor traffic to their website. It lets you see how many visitors you’re receiving, where they’re coming from, and what pages they are looking at. It’s an indispensable tool for figuring out how users are interacting with your website.
If you are one of the 80 million small businesses that have a Facebook page, you may question whether it is worth creating your own WordPress site. After all, Facebook is the third most visited website in the world with over 2 billion active users and doesn’t require any technical knowledge whatsoever to use. Why would someone bother with the expense and effort to create a standalone website? There are many reasons to do so, and relying on Facebook alone is a losing proposition.
Web design is a constantly changing field. What looks sleek and modern today can appear dated in a few years time. When you notice that your website is starting to look a little old-fashioned, it’s only natural to start planning a redesign.
Over the past few months, tons of search engine rankings have been shifting around significantly. Older sites that have ranked for a while are losing the top spots, and a lot of newcomers are showing up higher than one would expect. All of this is related to Google’s latest “Medic” update, one of the largest … Read more
Welcome to Part 2 in Watermelon’s Local SEO Website Planning Guide. If you’ve already read Part 1, then you know: You need a website to market effectively in 2018. Luckily, WordPress makes this easy. A business with multiple locations is better off setting up location pages on a single website than creating an individual site … Read more
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