WooCommerce is the de facto standard in getting an eCommerce setup quickly with a WordPress environment. Like all eCommerce solutions, it does have it’s own learning curve, and for very specific customizations you will need a web developer to assist you with some heavy lifting. That’s why it is always impressive when a plugin comes … Read more
In April of 2015, Google made a huge decision to boost rankings for mobile friendly web sites. This meant that web designers and developers everywhere had even more pressure to adopt mobile friendly design practices, so that their web site deployments would meet this requirement and thus improve their clients’ web presence. Watermelon Web Works … Read more
Images are indispensable rich media for a website, no matter the content: news, eCommerce, blogging, social networking, etc. Unfortunately, today’s standards of site speed and search engine ranking prioritize load times alongside quality content. And if you have to compete with another content provider, but your site load speed is abysmal, search engines will punish … Read more
A website without traffic is like a ship without a sail – it may look nice, it may be built to exacting specifications, but in the end, it’s not going anywhere. Websites exist to be used by people, and the best way to improve a website is get feedback from the people who use it. … Read more
Keyword optimization is an important aspect of SEO. Knowing which terms to target and how to target them is a fundamental part of any content strategy. This post is going to break down the basics behind finding and utilizing specific search terms in your site content to boost your search engine rankings. Finding Keywords Whether … Read more
WordPress is renowned for its almost limitless ability to add features through plugins. With a plugin repository growing daily, it is tempting to add a massive amount of bells and whistles to your site. Custom themes, Search Engine Optimization (SEO), fancy menus, events management, and state of the art Ecommerce are all available with just … Read more
WordPress is an often overlooked aspect of web design. So much effort and planning goes into creating a visually pleasant experience for our human users that we forget that web crawlers care about actual content rather than presentation. While SEO may seem daunting, implementing it is easier than one might think. Increasing your rankings with … Read more
Magento is one of the most powerful open source e-commerce platforms in use today. According to some reports it has the greatest market share of any Ecommerce system. Like any open source platform, Magento should be kept up to date for both security and performance reasons. However, the complex nature of Magento makes upgrading it … Read more
One of the biggest strengths of WordPress as a content management system is its simple and robust database structure. All of the users, posts, and comments on your WordPress site are stored in a database powered by a popular query language called MySQL, and nearly every page on your WordPress dashboard interacts with the database … Read more
You may have noticed that WordPress is powering so many modern websites (23% of all websites to be exact). WordPress can be found running independent blogs written by your neighbor, to notable brands like The New Yorker or BBC America. But why is WordPress so popular? Easy To Use WordPress is user friendly and intuitive … Read more
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