There’s an online marketing joke, “A SEO writer walks into a bar, bars, pub, public house, drinks, beer, wine, liquor…” Fortunately, those days are almost over. Google is constantly trying to improve their search results with updates to their search algorithm. With each change, online marketers are forced to adapt their tactics. There are two … Read more
No matter what your business, having a blog on your website and actively blogging is one of the best things you can do for Search Engine Optimization (SEO) and to help build your brand. We love the flexibility and ease of implementation that WordPress offers as a blogging platform (did you know that you can … Read more
In what seems like it should be viral marketing for the next James Bond movie, we’ve seen Heartbleed and Zero Day. The past couple of months have had some severe reminders that website security in general – and WordPress website security specifically for more than 19% of websites – is more important than ever. Earlier … Read more
Question: We have a small membership that uses our website regularly. They currently pay us by sending in a check or credit card annually, and we process those payments as part of the membership. We have content that we’d like to make available to members only, and we see some possibilities for different levels of … Read more
Magento is fast becoming an industry leader in open source ecommerce. Its native ability to administer multiple stores from a common backend and powerful built in features makes it a popular choice for medium and large scale businesses. However, the gain in power comes at a substantial price: performance. Magento’s complexity requires a great deal … Read more
Structured data is a new tool for the search engine optimization web developer, and something that you absolutely need to be using in order to keep your site at the top of search engine results. There are three main kinds of structured data available for use: microdata, microformats, and RDFa. Since microdata is the structured … Read more
Just like anything else you spend money on for you business, a good website is an investment, and one that should ultimately pay for itself. At Watermelon, we are acutely aware of this, and have been working with new and existing clients to maximize the return on their investment for 12 years. When I make … Read more
Images are surprisingly important to your visitors and to their experience while visiting your website. Images are a human element that allows us to relate to the content. They are the aesthetic crux of any website. Images are powerful design elements which bring color and style to the page while visually informing visitors about the … Read more
Many sites start off small and slowly expand over time, adding more items to the navigation, adding drop-downs, sub-pages, and more. This will often lead to a site structure and navigation that has grown naturally instead of being constructed deliberately. Sort of like when you neglect a garden and it becomes overgrown with weeds. Spending … Read more
WordPress is the most popular content management system in the world, and that means that there is a universe (more than 26,000 of them) of plugins developed for the platform. Here are five that we recommend to our clients and use often. Events Manager Events Manager is a full featured solution for managing events and … Read more
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