In this day and age, quite literally everyone and their grandmother is on social media, including businesses like yours. Having an active social media presence is almost as important as having a website and a lot of consumers will question your legitimacy if that is not the case. Social media marketing can be a great … Read more
A successful logo design is a visual representation of your brand, your ethos, your persona and reputation, all in one quick hit. It’s what your users look at to form a snap judgment about who you are, what you do, and how well you do it. That’s a lot to get across without getting noisy … Read more
The Web Design Project Timeline Your company needs a new or updated website, and the responsibility falls to you. Where do you start? What do you need to know to hire the right developer? Should you use WordPress or Magento? And, most importantly, how long is it going to take? Making a great website takes … Read more
Here at Watermelon, we regularly work with Magento (or WordPress) projects starting from the ground up by estimating project costs, implementing Content Management System (CMS) solutions, creating and deploying site designs, and working with product, customer, order, and content data for a variety of eCommerce, membership-driven and boutique web sites. Magento and WooCommerce are favorites … Read more
WordPress remains the most popular content management system (CMS) in the world, mostly due to the ease in which the site can be customized. There are limitless possibilities as to what one can do with a WordPress site, from selling products via WooCommerce to hosting membership-based forums. The low cost of most WordPress plugins and … Read more
WordPress was born as a blogging platform, and though it now easily tackles complex functions such as eCommerce, event management, and membership systems, among countless others, it still shines bright as an easy to use content management system for the masses. However, even though it comes out of the box pre-equipped with everything you need … Read more
It seems like every site these days prompts you to sign up for an email newsletter. And it’s no surprise; a newsletter is a great way for you to communicate with your visitors and let them know the latest news, upcoming events, and new offers and promotions. But with so many opportunies online to sign … Read more
Often overlooked for its more exciting design counterparts, typography plays an integral part in creating the tone and overall experience of any successful website. As Oliver Reichenstein so astutely put it, “Web Design is 95% Typography”. So we better pay attention to how to do it well. The Basics Typography is the art and science … Read more
In our first blog post about choosing a web developer, we highlighted the importance of communication and experience. In our last blog post about choosing a web developer, we covered the importance of working with a company that has high technical proficiency and business acumen. In this blog post we will look at what differentiates … Read more
The security of personally identifiable information (PII) is an important and often overlooked consideration when gathering customer data through a web-based form. Understanding and managing personally identifiable information is getting a lot more focus in light of the recent GDPR laws coming into effect. PII is defined as: “Any information that permits the identity of … Read more
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