UX Laws that can Improve Your WordPress Site’s Overall User Experience

As the world becomes more screen focused, the amount of energy put into crafting a smart and thoughtful user experience becomes more important. The overall User Experience (UX) is the design of the information organization and architecture, and the User Interface (UI) is the visual elements and design. There are many UX design principles that … Read more

Google Analytics: Users vs Sessions vs Pageviews

Google Analytics: Users vs Sessions vs Pageviews

Google Analytics is one of the most popular website analytics tools available. By adding a tiny piece of code to your website (or even simpler, installing a plugin on a WordPress site), you can monitor how visitors interact with your web pages. Analytics will tell you how many visitors you received, which pages they visited, … Read more

WordPress and Salesforce Integration

WordPress Salesforce Integration Portland

Salesforce is the leading customer relationship management (CRM) platform for businesses and non-profits and WordPress is the leading content management system (CMS) in the world, so it only makes sense to leverage the power of both of these outstanding platforms together by using your website to collect and manage incoming customer sales leads.  There are a number of different methods to achieve this.

The Gutenberg Controversy – A New WordPress Editor

The WordPress Editor Controversy “I fear that we’re on the cusp of a disaster that will forever fragment the WordPress community and start the slow decline of WordPress as the content management system of choice.” –Scott Bowler Remember Gutenberg? It’s the new editor for WordPress, slated to be integrated into version 5.0 (currently 4.9.8). Gutenberg … Read more

Using the Eye’s Scanning Patterns on the Design of Your WordPress Site

Recent studies show that people are more likely to scan your WordPress site rather than going through each block of content one at a time. Thankfully, there are ways in which good design can use the eye’s natural scanning patterns to guide them to the most important elements. A 200 site study has found noticeable … Read more

5 Best Practices for Collecting Data on WordPress, Magento and other platforms

Data Collection

Most businesses and non-profit organizations rely on accurate and timely customer data to grow. Whether it be mailing lists, volunteer information, or customer trends, good data is the difference between success and frustration. In our 16+ years of experience working with clients and their data, we have seen a great variety of methods to obtain … Read more

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