When I perform a Google Search for “Google Analytics”, I see that there are over 101,000,000 results. That’s nearly twice as many results for the term “apple pie” at 44,300,000! From this metrics-based observation, we can conclude that “Google Analytics” is an extremely active topic on the internet and if you’re reading this blog, you probably should … Read more
Search engine optimization can be so tricky. If you’re trying to educate yourself, you will read lots of different things from different people. That’s why we share only SEO knowledge that we’ve gained through direct experience. Enhancing your website’s performance with a landing page falls into that category of search engine optimization. Instead of a … Read more
Note: this post has a more recent incarnation complete with our learning and new adventures with Magento vs. WooCommerce Magento vs WooCommerce? For many, the first important decision when building an e-commerce site is determining which platform to use. There are numerous platforms and services available, but from our experience (and we have a lot … Read more
There’s an online marketing joke, “A SEO writer walks into a bar, bars, pub, public house, drinks, beer, wine, liquor…” Fortunately, those days are almost over. Google is constantly trying to improve their search results with updates to their search algorithm. With each change, online marketers are forced to adapt their tactics. There are two … Read more
No matter what your business, having a blog on your website and actively blogging is one of the best things you can do for Search Engine Optimization (SEO) and to help build your brand. We love the flexibility and ease of implementation that WordPress offers as a blogging platform (did you know that you can … Read more
Some facts about e-commerce are less obvious than others. Many newer e-commerce operators would be surprised, for instance, that how to charge for shipping is one of the most important questions for an e-commerce store. It can be the difference, in fact, between an e-commerce site that is profitable and one that is not. Conversion … Read more
In what seems like it should be viral marketing for the next James Bond movie, we’ve seen Heartbleed and Zero Day. The past couple of months have had some severe reminders that website security in general – and WordPress website security specifically for more than 19% of websites – is more important than ever. Earlier … Read more
Question: We have a small membership that uses our website regularly. They currently pay us by sending in a check or credit card annually, and we process those payments as part of the membership. We have content that we’d like to make available to members only, and we see some possibilities for different levels of … Read more
Magento is fast becoming an industry leader in open source ecommerce. Its native ability to administer multiple stores from a common backend and powerful built in features makes it a popular choice for medium and large scale businesses. However, the gain in power comes at a substantial price: performance. Magento’s complexity requires a great deal … Read more
Reasons for website redesign range from “Our current website is keeping us from achieving our business goals” to “Hey, why do we still have a spinning globe on this website? Is it 1999?” and everything in between. Regardless of the motivation for a site redesign, we at Watermelon Web Works bring twelve years of experience … Read more
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